by Jason Long | Nov 23, 2016 | Branding, Creativity, Design, Development, Management, Marketing, News, Running a Business, Uncategorized, Web Design
Let me be very frank. If your “business” isn’t making any sales, you don’t have a business: you have a hobby. And while everyone needs a hobby, it doesn’t pay the bills. If I had to guess, you likely went into this business because you saw a need in the market, you...
by Jason Long | Oct 28, 2016 | Branding, Creativity, Design, Development, Management, Marketing, News, Running a Business, Uncategorized, Web Design
You’ve created a SaaS! Now it all begins. Picture this: You create a SaaS that you think will be useful, reach a wide range of consumers, and become a smash success. But you need to ask yourself two questions: 1. Who is my target market? 2. Will the system I’m...
by Jason Long | Oct 25, 2016 | Branding, Creativity, Design, Development, Management, Marketing, Running a Business, Uncategorized, Web Design
In my last post, I touched on questions to ask yourself if you’re thinking about starting a SaaS. Considering that staffing, outsourcing, bug fixes and insurance are all pressing issues, it’s important to take a well-rounded look at what your company will really need....
by Jason Long | Oct 21, 2016 | Branding, Creativity, Design, Development, Jason's Pick, Management, Marketing, News, Running a Business, Uncategorized, Web Design
So you want to start a SaaS? Well, there’s one really important thing that you need to know. This is NOT passive income. Not even slightly. So often, when people talk to me about starting a new SaaS or app, they are so wrapped up in what the system will do that they...
by Jason Long | Oct 7, 2016 | Branding, Bug Reports, Clients, Content, Contracts, Creativity, Demos, Design, Development, Distance Working, HR, Jason's Pick, Management, Marketing, Musing, News, People, Press, Pricing, Programming, Random Things, Running a Business, Sales, Scoping, Technology Business Profile, Top Blog Posts, Uncategorized, Web Design
How many apps are ‘successful’? Not many. In fact, barely any at all. According to this Gartner Research study, 0.01%. Yeah, you read it right, 0.01% success rate. So, basically none. Most apps fail. Now, if success is learning or growing or losing years of life to...
