by Jason Long | Oct 28, 2016 | Branding, Creativity, Design, Development, Management, Marketing, News, Running a Business, Uncategorized, Web Design
You’ve created a SaaS! Now it all begins. Picture this: You create a SaaS that you think will be useful, reach a wide range of consumers, and become a smash success. But you need to ask yourself two questions: 1. Who is my target market? 2. Will the system I’m...
by Jason Long | Oct 25, 2016 | Branding, Creativity, Design, Development, Management, Marketing, Running a Business, Uncategorized, Web Design
In my last post, I touched on questions to ask yourself if you’re thinking about starting a SaaS. Considering that staffing, outsourcing, bug fixes and insurance are all pressing issues, it’s important to take a well-rounded look at what your company will really need....
by Jason Long | Oct 21, 2016 | Branding, Creativity, Design, Development, Jason's Pick, Management, Marketing, News, Running a Business, Uncategorized, Web Design
So you want to start a SaaS? Well, there’s one really important thing that you need to know. This is NOT passive income. Not even slightly. So often, when people talk to me about starting a new SaaS or app, they are so wrapped up in what the system will do that they...
by Jason Long | Oct 19, 2016 | Branding, Creativity, Design, Development, Management, Marketing, News, Running a Business, Uncategorized, Web Design
So, you’ve taken the plunge and have finally made that first big sale! Go you! But does just one sale make for smooth sailing in business? Unlikely. Learning to successfully land and keep really great clients is the key to keeping your business running and running...
by Jason Long | Oct 17, 2016 | Branding, Creativity, Design, Development, Management, Marketing, News, Running a Business, Uncategorized, Web Design
In web development, a project of any scale requires strategy and planning upfront. A statement of work (SOW) is a useful (and necessary!) tool that keeps expectations clear and carefully outlines all of the project details needed to make progress. Each client will...
