25 Years of Experience, Multiple Exits, & A Focus On Making The World A Better Place.
After 25 years in leadership positions in projects and businesses, built, launched, and led multiple multi-million dollar organizations and founded businesses in a variety of industries such as agriculture, healthcare, mapping, and real estate. Within these ventures, I have installed and led collaborative and creative teams, managed the execution of complex strategies, and done so while creating positive and driven cultures.
Read My Mind
There are three tenets to my email list:
- I only send emails that are worth reading.
- I personally write all my content. No ghost writers, no agencies, just me writing for you.
- There is no regularity to my emails. They only go out when I have something worth your time.
That said, I write about entrepreneurship, CEO issues, technology, location independence, investing, and AI/ML. All my emails are backed up through evidence-based research, real-life stories, and lessons from my coaching.

Jason Long
Solver of Problems
I’m Jason Long, a problem solver and executive with over 25 years of experience building and scaling businesses in areas like agriculture, healthcare, mapping, and real estate. I love taking big ideas and turning them into solid plans that actually work, whether that’s launching multi-million dollar companies or rescuing struggling ones.
These days I am working my Executive Coaching business, Ascendance.coach and my AI startup Autonomous. Before that I was deep in the healthcare software world, starting and leading several companies and platforms, including radiology systems and other everyday office tech.
When I’m not working, you can find me staying active with Crossfit, freediving, spearfishing, or beach volleyball. I’m also a big traveler and have lived and explored places in Mexico, Colombia, Europe, and Asia. These adventures keep me inspired both personally and professionally.
Thanks for stopping by my site! I hope you find my journey interesting. Feel free to explore and reach out if you’d like to connect or collaborate.
Cheers,
Jason
Writing, Podcasts, Interviews, & Press
Documentation ≠ DNA
Rethinking procedures to add speed to your business The cult of SOPs is enticing, but is misleading entrepreneurs. Or maybe more accurately, entrepreneurs are misleading themselves. Standard Operating Procedures are by definition systemized activities that are done...
Autonomy
Want a great business? One that will thrive for generations? Allow autonomy. Jason Cohen, founder of WPEngine, said at a recent talk he gave (quoting someone else), “Approval doesn’t add value.” Most entrepreneurs don’t allow autonomy in their business. They institute...
Ideas Must Be Nurtured
Have you ever had a big idea, set out to figure out how to do it, and then realized it seemed impossible and just killed the idea? I know I have. Still do it a dozen times a year. Your team does this, too. What happened was you and/or your team jumped into the...
Salespeople Have A Thermostat
If a salesperson has been getting a commission of approximately $50,000, then he/she won’t make much more than that next year. The good thing for entrepreneurs is that the salesperson is unlikely to sell less the next year. Earning Temperature Think about the...
Hire For Exponential Leverage
1+1 Should Never Equal 2 If it does, you've hired the wrong people. Hiring is about leverage. If you do it badly, you get negative leverage. 1 + 1 = 1.9 (I've seen a lot of entrepreneurs do this to themselves by hiring a part time VA as their first hire) If you do a...
How To Become An Effective Executive
Productivity is for employees. Effectiveness is for executives. Success Equals Busy? The thinking goes, successful people are more productive than less successful people, so therefore I should focus on getting lots of stuff done. This is true, but its correlation and...
More Insights
Documentation ≠ DNA
Rethinking procedures to add speed to your business The cult of SOPs is enticing, but is misleading entrepreneurs. Or maybe more accurately, entrepreneurs are misleading themselves. Standard Operating Procedures are by definition systemized activities that are done...
Autonomy
Want a great business? One that will thrive for generations? Allow autonomy. Jason Cohen, founder of WPEngine, said at a recent talk he gave (quoting someone else), “Approval doesn’t add value.” Most entrepreneurs don’t allow autonomy in their business. They institute...
Ideas Must Be Nurtured
Have you ever had a big idea, set out to figure out how to do it, and then realized it seemed impossible and just killed the idea? I know I have. Still do it a dozen times a year. Your team does this, too. What happened was you and/or your team jumped into the...
Salespeople Have A Thermostat
If a salesperson has been getting a commission of approximately $50,000, then he/she won’t make much more than that next year. The good thing for entrepreneurs is that the salesperson is unlikely to sell less the next year. Earning Temperature Think about the...
Hire For Exponential Leverage
1+1 Should Never Equal 2 If it does, you've hired the wrong people. Hiring is about leverage. If you do it badly, you get negative leverage. 1 + 1 = 1.9 (I've seen a lot of entrepreneurs do this to themselves by hiring a part time VA as their first hire) If you do a...
How To Become An Effective Executive
Productivity is for employees. Effectiveness is for executives. Success Equals Busy? The thinking goes, successful people are more productive than less successful people, so therefore I should focus on getting lots of stuff done. This is true, but its correlation and...